Looking to Deploy Capital?

Let us ramp up your deal flow!

There are many ways that corporate investor groups source opportunities, and they range from the laughably inefficient to tremendously focused and effective.

At the lower end of these efforts are obvious form letters from obviously junior associates of firms that are obviously fundless sponsors. These attempts are dead on arrival. Equally fruitless are phone calls that seldom make it past the gatekeeper. There are far better ways to find quality investment opportunities.

How much time do you spend traveling, phoning and Googling for opportunities? When you do identify a desirable target, how do you distinguish yourself from the dozens of equally qualified suitors that are probably chasing the same deal? And after you spend thousands of dollars and man hours, how often do you find that the numbers they initially dangled were bullshit?

Let’s talk about how a relationship with Players Capital Group can increase your actionable deal flow. Our origination team is a group of successful former professional athletes. Just like you, we know and understand the Mergers and Acquisitions landscape.

It’s all about the closing table!

We also know how to read a P&L and a balance sheet. We understand debt, liquidity and finance. We understand the industry verticals you operate in. We understand that you are looking for a combination of these features and how to identify them:

Cash Flow Dynamics

  • Positive EBITDA
  • Stability, Predictability and Growth
  • Recurring Revenues

Market Positioning

  • Sustainable Competitive Edge
  • Identifiable and Differentiated Niche
  • Meaningful Barriers to Entry

Management and Staff Abilities

  • Proven Operators
  • Drive and Desire for Growth
  • Deep Industry Knowledge

Growth Potential

  • Presence in Stable and Growing Markets
  • Organic Growth or Add-on Opportunities
  • Accessible Growth Avenues

This is our footprint

Although you know how to raise money and where to successfully deploy it, you can’t be everywhere. If you have offices in New York, Chicago and LA, you’re still a thousand miles away from that foundry in Florida or that distributor in Durham you covet. In the places that are hard for you to get to, we’re already there. A relationship with us would provide you with a network of representatives everywhere in the country. Your initial overtures to these companies wouldn’t be from a junior person in your office or a faceless attorney but a highly polished local hero who can entertain the target in style.This is just the beginning of our value proposition.

When the right seller is talking to the right buyer, not much can happen to derail the deal. Deals that are destined to close usually do so quickly and quietly…  Do you have a steady flow of actionable opportunities?

Value creation is at the core of our existence, and here is the value in a relationship with us. When we put a deal on your desk, it will be for a company in a vertical you want, that wants to do a deal rather than kick tires, has reasonable price expectations and transparent books with no ticking time bombs. Most importantly, if this is a deal we sourced at your request, you will be the only one looking at it.

What’s in it for us? We want to work with senior partners at aggressive acquirers who know what they want, have done it before and know how to decisively steer a transaction to the closing table. If you have the paralysis of analysis, we’re not for you. If you’re looking for steady quality deal flow, fill out the form below and we’ll be in touch about how our highly targeted and focused systems can help us do great things together for a long time.

Get in touch

Looking for an Exit Strategy?

We have facilitated over 100 transactions as sell side advisors…

Think about the importance of the decision you are making when you decide to sell the business that has been your life for a decade or three. This is a milestone event, something you do once or very few times in your lifetime, not unlike getting married, having children, and graduating from college. You may have built a great company, but you still need to convert that blood, sweat and tears to money. You get one chance to do it right and maximize your return. 

You would be surprised at how many business owners never give their exit a passing thought until one day they decide they’ve had enough fun and it’s time to quit. And then they realize that selling a business is not unlike selling cantaloupes or concrete. They were successful because they had a plan, they understood the market, and they out-competed a host of opponents. Why would selling a business be any different? 

We are a very aggressive firm in an industry that is notoriously passive. You will not see us sitting back and waiting for our phones to ring, or for potential buyers or sellers to find us on behalf of our clients. You will never see your business listed on a website, waiting for a buyer to find it among dozens and dozens of other competing businesses. Instead, we get on the phone, we knock on doors, we attend trade shows and conferences, and we pay attention to industry trends.

In any industry we make a market in, we know who the buyers are and who will finance the deals. We can develop local, regional, national or international interest in your business. The buyer for a printing business doing $5 million in annual sales is most likely going to come from the same city or region the seller is already in. A chain of gas stations doing $50 million annually might be too big of a pill for any potential local buyers to swallow, so for them we may have to reach out to someone regionally or nationally. For some companies with new technology in a field like medical devices, the best match for you might be offshore, and we know how and where to look. 

Almost every business deal that reaches the closing table is a win-win for buyer and seller. Lopsided deals rarely close, let alone last for long. But there are still clear cut winners and losers every time a business changes hands. Do you know who they are?  Insights like this are our stock in trade and we effectively leverage this knowledge on behalf of our clients every day. 

Let us help you prepare for this event. We will show you know how you can be far more prepared for a successful exit whether you want to get out in three weeks, three months or three years.

Let’s prosper together!

There are many ways a partnership between our organizations can benefit us both…

Want to Leave the Game with Something to Show for it?

Do you even have a plan?

According to Forbes and ESPN, more than half of professional athletes are broke within five years of retirement.  As an investment banking group of former major league athletes, we have unique insight into this problem, and we have the ability to solve it.  We’ve been down the same road and faced exactly the same challenges. We understand the mindset of a young pro athlete and we understand the lifestyle and culture of professional sports.

Players Capital Group has developed a single source platform to guarantee that an athlete leaves the game in the best possible financial shape he can to begin the next phase of his life. This is a comprehensive risk management program that locks in a player’s future while he still has a chance.

How do these players end up with nothing to show for all their hard work?

Some of them make bad investments. This can happen in several ways. A dishonest financial advisor, business partner or someone in a position of trust abuses that trust and funnels money to themselves. Sometimes that trusted person isn’t dishonest, just incompetent. Sometimes a well thought out business venture suffers through no fault of its own. Sometimes it wasn’t that well thought out. Usually the player invests in someone else’s dream, not his own. 

Some of them give it away. The pressure that family members and hangers-on put on an athlete can be hard to resist. The athlete is reminded that he didn’t get there on his own and he owes his success to them.

Some of them have it taken from them. Many athletes lose their fortunes in divorce and family court through alimony and child support.

Some of them fritter it away. Expensive homes, cars and jewelry can deplete funds in a hurry.

Some of them never had a plan for life after the game. When a player retires from the game, his living expenses do not.

Many have multiple aggravating factors.

For an industry that has so much capital and resources there are very little protections or systematic  safeguards to ensure an athlete’s post career well being. The leagues and players associations have enacted rules regarding players agents and their conduct, but there has never been a coordinated effort to manage and mitigate the perils faced by a high earning young athlete whose focus needs to be on his performance.

Players Capital Group’s original mission was to provide opportunity to those who retired from pro sports but wanted to make a living in the same high performance culture. We are now expanding into services for present day athletes to allow them to maximize their post career lives. 

Step 1: Education, Mentoring and Support

The very first step: A high level of financial literacy that goes way beyond the basics. The leagues and players associations have tried to help by making basic financial literacy training available. Not that every athlete makes use of it. But even if they did, it wouldn’t be of much help. Basic financial literacy certainly helps the basic earner. But a young man who is scheduled to earn millions of dollars in the next decade needs a much deeper understanding of finance. No athlete should just turn over the financial thinking process to an agent of any kind. He needs to know what he is invested in even if he isn’t making the investments himself. He needs to know the reason for any action taken on his behalf, and he needs to know exactly what his advisors are doing and why.

He’s not going to understand what we’re doing for him if he isn’t highly conversant with the following concepts:

  • Supply and Demand
  • Risk and Reward
  • Creation of Value
  • Equity
  • Debt
  • Cash Flow
  • Working Capital
  • Opportunity Cost
  • Depreciation
  • Transaction Costs
  • Liability
  • Collateral
  • Liquidity
  • Time Horizons
  • Asset Classes
  • Industry Sectors
  • Budgeting
  • Taxation
  • Bankruptcy

Something else of paramount importance: Any athlete that does not know how to use Microsoft Excel has no chance to understand the ramifications of any financial decision he makes. We stress the importance of learning this invaluable tool.

NFL veteran and Players Capital Group Managing Partner Howard Stevens

We introduce and explore these concepts convincingly in a personal manner at seminars led by experienced financial professionals who also played in the major leagues. They have the credibility to talk to a young athlete because they have been there and done that. We create a culture where it’s cool to be well informed. The more you learn, the more you know what you don’t know. The second step is ongoing financial and business training where we encourage a player to be a lifetime learner.

Step 2: The right investments at the right time in the right place

The Forbes article is misleading. Over half of NFL players didn’t play long, didn’t make huge money and it’s no surprise that five years later they had nothing to show for their careers. A year here at league minimum, a year there at a little more, a few taxi squad gigs, a divorce and you’re done. This is the reality for many. At the other end of this spectrum are the stars like Tom Brady and Patrick Mahomes with career earning expectations upwards of $500 million. In the middle are thousands of guys that earn $25, $50 and $100,000,000 more. If your career expectations are $5 million you need to invest much differently than a guy who will make $50 million. 

We stress the concept of risk and reward. Money is extremely easy to lose but very hard to recover, and it gets exponentially harder to recover the more you lose. Lose one percent and you only need a 1.01% return to recover. Lose half of it and you need a 100% return. The more you “chase” a financial loss, the more risk you need to take to recover.

We take an incremental approach to investing. In our system the guy with career earnings of $2 million leaves the game owning a decent house outright, a kids college fund, and enough cash to reinvent himself over a couple years. We take the guesswork out of it. The most important lifetime needs are addressed with the earliest money. It’s all about leaving the game with something to build on. These guys are taught to live frugally and forget about competing for style points with more established teammates. When a player commits to our program, we establish a budget and the player lives by it. When he signs a new contract his budget goes up and his lifestyle gets a little better, but most of his money still goes into his investment portfolio.

The guy who makes $5m leaves the game with a nicer house, some income producing rental property, and some annuities that do nothing but grow until they mature at age 50, He drives a slightly nicer car and takes nicer vacations than the $2 million earner but he still lives under a well-ordered budget. He has monthly income from his real estate, but he probably has to work in his thirties and forties.

Guys that make $20m leave the game with the same things, just nicer and more of it. And they have investment income that affords a nice lifestyle before their annuities begin paying them at 50.

When the athlete moves up the spectrum of career earning potential, his lifestyle and discretionary spending level goes up as well, but it never exceeds a prudent number for his circumstances, and he never stops putting away money for his later years. Proper time horizons assure a relative level of comfort instead of a lifetime of hardship and struggle.

The higher the athlete’s career earning path, the more we will diversify his assets and investments. The $50m athlete will have capital available for higher risk enterprises and philanthropy because he assured his future early in the game.

We invest in the appropriate asset classes. There is a balance that must be achieved between risk and reward. A fabulously rich athlete doesn’t need to take any risk, because early on he has enough to live several lifetimes. Someone trying to grow a nest egg to live on two decades later must get a substantial return, but still cannot sustain any losses. How do you get an acceptable return with little to no risk? What do you invest in?

At the lower echelon of career earnings there are only two smart investments: 

  1. Income producing real estate, and long term debt instruments. With real estate we prefer apartment communities and commercial real estate power centers, because they can be managed professionally.  They can also be leveraged with low coupon debt. At a 50% LTV, you double the ROI minus the small amount of interest. Class A apartment complexes can easily cost $50,000,000. Only someone making Tom Brady money could own one all by himself. But 25 guys with a million each could own one together in a REIT. 
  2. Annuities are debt instruments issued by insurance companies that build value until maturity, when they begin paying back the debtor on a regular schedule for a specified time period. They don’t pay a huge coupon, but the return is guaranteed and even a modest rate compounds money significantly if it works for you long enough.

Once the athlete has a guaranteed future, he can then diversify. Real estate and debt instruments are still recommended, but now the athlete can take on a bit more risk. Still, we only consider things that have a proven record of success like franchises of successful restaurant brands. Many successful athletes have made a lot of money owning McDonald’s, Burger King, etc. The risk is low. People are not going to stop living in apartments, and they are not going to stop eating. Equity investing (stocks) is also appropriate, but the time horizon still has to be right. Nobody can time the markets, but if you hold a well managed stock portfolio for a long time it has a great chance to appreciate.

What we don’t invest in are startups, restaurants, bars, or anything with even a medium degree of risk. An athlete cannot lose a dime. He has a decade or so to guarantee that all the hard work, dedication and sacrifice he put in on the way up will last him a lifetime. 

Step 3: Mitigation of Risk

Pro athletes have always been targets of predators. We are putting an end to that.

We will protect you from financial sharks. Any asset we put you in will be administered by a company with a national presence and a hard earned reputation to protect. Bank of America, Wells Fargo and Chase would be eligible to hold an athlete’s money, but few others. Only companies like Prudential and Mass Mutual would be eligible to offer us debt securities. Only companies like CB Richard Ellis or Cushman and Wakefield would be eligible to manage properties we own. Only brokerages like TD Ameritrade or Charles Schwab would be eligible to manage stock and bond portfolios on our behalf. In the unlikely event that some rogue employee of theirs defrauded us, these institutions have the power to make it right immediately and they would do it on the spot. Not so with a small time investment advisor, who only needs to get his hooks into one athlete to steal enough money to live like a king for life.

We will protect you from your family, your friends, and your fans. We will supply you with strategies to deflect the friends and family members who will inevitably demand that you support them. Of course you want to and should want to help immediate family members. But just because you made the pros doesn’t mean they all get to retire. You must know what you can afford to do for them and what you can’t. And so must they. 

More than half of all pro athletes will be divorced 5 years after their pro career ends. Many women seek relationships with athletes for the sole purpose of being impregnated. Many people unjustly accuse athletes of assault or abuse in hopes of winning a settlement. We will create trusts and legal protections that will afford you as much protection as legally possible in divorce, civil or paternity court. And we will see to it that you are properly insured when you do incur liability by accident or mistake.

We will protect you from yourself. We provide coaching and unique support groups that stoke the desire to be a better man. The best version of any major league athlete doesn’t gamble, doesn’t father children out of wedlock, doesn’t spend frivolously or engage in other forms of self destructive behavior. We have accomplished and successful mentors from both the athletic and business communities and we’ve developed coaching and support programs that encourage the man to live a purpose driven life. 

Step 4: Harness our collective power

This program couldn’t be administered by someone that didn’t have vast resources, capital and experience and more importantly it wouldn’t work if they didn’t care deeply about the players’ well being. We have that bandwidth. Not all by ourselves. It takes a village. But we have all the relationships and ability to make this a reality. Former pro athletes in our group are also employed by every one of the nationally recognized firms we mentioned and we will get those services at a very preferential rate.

Players Capital Group is in the business of aggregating supply and demand in the financial and marketing industries, and we do it by cultivating relationships with important and powerful people and companies. We leverage our contacts and influence to deliver unique value to the business world. Individually we are very interesting guys with a lot of great stories to tell, but collectively we have an incredible network that will ultimately make us one of the most powerful groups in the world. 

For more information please contact: investors@playerscapital.net

Need Capital Quickly?

Speed is our business!

We can fund and close a transaction in less than 5 business days

Revenue and EBITDA Minimums

  • Revenue: $5 million+
  • Proforma EBITDA: Run rate of 250K per quarter

Situations We've Financed

  • Refinancings
  • Turnarounds
  • Bridge Capital
  • Pre-IPO Funding
  • Acquisition Financing
  • Stretch Piece
  • Management Buyouts 

When to Choose Players Capital

  • If your company does not have liquidity
  • If your company already has senior debt
  • If your company is looking for a bridge
  • If your company is making an acquisition
  • If you value your equity and want to avoid dilution

Why Public Companies Choose Players Capital

  • Avoid the process of registering securities; it can take up to 6 months
  • Protecting company share value by not diluting stock with the issuance of Convertible Debentures, Warrants, or any other toxic instrument
  • Avoid due diligence and legal fees
  • We can close and fund a transaction in less than 5 business days. Our competitors can take up to one month

Why Private Companies Choose Players Capital

  • Sensible alternative for working capital
  • Pre payment discounts
  • Competitive rates
  • Speed in which we close transactions

General Terms

  • Investment sizes:  $250K – $5MM; Investment size is a function of either 10% of annualized Revenues or 1X Net Income
  • Security:  Unsecured. We reserve the right to file UCC if owner breaks validity
  • Acknowledgement: Players Capital will acknowledge Senior Lenders and in some cases sign inter-creditor agreements.
  • Cost of Capital: Mid-Teens to Mid 30’s depending on Credit, length, and Use of Proceeds
  • Equity: None; No Warrants, Stock, Converts, PIKS, C6 is a 100% Non-Dilutive Partner
  • Expenses: Zero. Players Capital Covers all out of pocket expenses for both Legal and Due Diligence
  • Time to Close: Our core competency is speed. We close deals typically within a 3-4 day period.
  • Remittance Term: 2 to 12 months
  • Remittance Schedule: Straight-line weekly remittance with a cap of 15% of total sales in a given month for repayment
  • Geography: U.S. Based Businesses
  • Industries: Agnostic; no specialty finance, we fund cannabis and other VICE businesses.
  • Ownership: Privately Held, Venture / Sponsor-Backed, Public Companies
  • Use of Funds: Broad use of funds not limited to working capital, recaps, acquisition financing

Quick Processing

Cutting down the tedious legal documentation.

Downside Protection

Players Capital purchases future revenues for a discounted rate. Players only has downside protection if management breaks validity. If the company goes bankrupt Players has no claims.

No Upfront Fees

No deposit required for business due diligence and legal fees.

Pre-Payment Discounts

Savings of up to 15%

We Understand Value

We don’t require liquidity or EBITDA

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