And we’ve never used it!
It would take hundreds of millions of dollars to for someone to create the network we already have, if it could be done at all. Take a look at our assets:
1. Our Collective Footprint
2. Our Collective Influence
We are the biggest influencers in the world, with millions of followers on multiple platforms.
Outside of the superstars very few of us are monetizing this medium that we collectively dominate.
When we band together and start using social media in an intelligent and coordinated manner we will have a network that costs us nothing to use and reaches almost every consumer in the country. We have no fixed costs. Someone else pays for the servers. Someone else invested the seed money that became the platforms. Someone who sells through social media pays nothing to cable networks or advertising agents. There is no more powerful medium in the world, it costs us nothing to use it, and for all intents and purposes we are the most noticeable users. And we barely make a dime with it.
A united network with hundreds or more well known athletes using their social media influence would be incredibly powerful, certainly as a vendor of commodites, but even moreso as a collector of information relating to supply and demand for any numbers of industries. We have mandates from investment groups looking deploy billions of dollars of capital. This network would bring a new level of efficiency that would plug us into the biggest business arenas in the world.
3. Our Undeniable Cachet
If you were a busy VIP and your secretary called you and said “Some guys from the New York Rangers called and would like you to join them Friday night at Madison Square Garden, would that get your attention?
The media world has concocted a culture in which athletes are idolized and their importance exaggerated.That irrational exhuberance is the essence of our value proposition. People take our calls. People answer our emails. People want to talk to us! That is valuable in and of itself but when you connect that reality to the business world some amazing things happen.
4. Our Collective Rolodex
The New York Times says that Americans will usually know more than six hundred people in their lifetime. No data exists on this, but it is a certainty that the average retired professional athlete has bigger social circle with far more successful and influential people than the average Joe.
The more people in a network, the more effective it becomes. But when the people connecting on that network are all highly connected themselves, the organization becomes exponentially more effective every time we add a member.
There are two basic phrases understood by everybody in the marketing business, “Unique Selling Proposition” and “Call to Action”.
Here’s our Unique Selling Proposition: “We have highly respected people with contacts and influence everywhere in the country, we have billions of dollars of investment capital available, and we are here to help you”.
Anybody else who can say that has invested a nine figure sum to be able to say so.
Here’s our Call to Action: “Who can we introduce you to?”
When you know the people we know and have the connections we do, that is a very powerful question. Click here to see an example of how our network helps us to do things no other group in the world could do.